Love & Liberty

Love and Liberty Bridal is an independent British bridal label founded in 2020 by Emilia Cops, an industry veteran with around 18 years in bridal at the time of launch. The brand is designed in-house at its London showroom, where each gown is developed using tulle, French crepe and lace. Its aesthetic sits between bohemian and contemporary — softer silhouettes, layered laces and laid-back tailoring rather than structured couture. The debut collection was released in 2022 and the label appointed UK sales agent Bridal Crush that same year, followed by a US agency to expand into North American stockists. Love and Liberty has since grown its retail footprint across the UK, Europe and North America. The label remains active under independent ownership, although Cops has subsequently launched a separate marketing studio (Emmy Studio) outside of the bridal house.